Jan 29, 2020
As an entrepreneur, did you know that you are the primary gatekeeper to your own business? You are the one who gives the yes or no to everything you invest your time, energy, or money in. But I am here to remind you that you need to stop letting in all the things that don’t serve your goals. In 2019, I learned this lesson the hard way. There were so many things I was doing because someone said I was “supposed” to be doing them. Yet when I evaluated the ROI on many of those things, I realized it was time to eliminate a lot and make some changes.
Being a better gatekeeper means you are consistently reflecting on these types of questions:
- Does this thing (relationship, software, training, conference, etc) fit into my vision, my mission or my why?
- Does this fit into my one-year goal?
- Does this fit into my 90-day goals?
If you can answer yes to any of these, you can say yes to that investment. If not, you can say no with confidence too! Are you ready to take focused action this year in your business? Focused action moves the needle forward!
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